———— Filed under: Allgemein ⁄⁄ Art ⁄⁄ Artist ⁄⁄ Artwork ⁄⁄ Design ⁄⁄ Digital ⁄⁄ Market
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Publ. 07.11.2018

S O N I A   B E N S O U D A

ARTIST STATEMENT: Through digital collage and photography, my intent is to explore the notions of Time and Space in the Urban environment. Trained as an Interior Architect, I have always been attracted to the cities around the world and how humans develop their identities in it.  I try to create dystopian worlds yet similar to our own existing world so the viewer can imagine itself in it. I use geometry and colors as a tool and as a language that can be understood by everybody.

ARTIST BIO: I was born in France and grew up in Morocco. I received a BA in Interior Architecture in Lyon, France. I then moved to London to study for a Master’s degree in Interior and spatial design at UAL – Chelsea College of Art. I am now working as an Interior Architect and Collage artist. This multicultural background has strongly influenced my approach to photography and collages.

YAB Market  Website  Instagram


———— Filed under: Allgemein ⁄⁄ Art ⁄⁄ Artist ⁄⁄ Design ⁄⁄ Digital ⁄⁄ Market
Tagged with: // //
Publ. 07.9.2018


YOURARTBEAT Market is a digital market place exclusively dedicated to the sale and purchase of artworks.

Next to a trading place, YOURARTBEAT also offers a platform for any interactions and transactions between purchasers and vendors. Artists and creatives have the opportunity to display their works on a professional basis and offer them in a serious way.

YOURARTBEAT MARKET is not limited to art works of art in the classical sense.

The shop opens the market to more recent yet unconventional visualizations and digital arts. Besides paintings, photographs and objects, we also want to unclose the market more to recent forms of art, such as digital/media art, coded and generative art, or 360° shots and VR experiences. In this respect YOURARTBEAT is flexible and eager to experiment, refusing to accept any limits.

YOURARTBEAT especially wants to give the digital arts a physical medium that can represent both the dimensional as well as the inner depth of such an art piece!

To ensure this, we experimented with a variety of materials and made a selection that not only serves solutions concerning different tastes and design variations, but also can address different price categories without losing on a qualitative level. – Glass – Aluminium – Light Boxes – and of course usual Fine Art Prints –

YOURARTBEAT wishes to respond to the individual needs of its customers.

For this reason, YOURARTBEAT provides additional services, advises individually and put together personal service packages to support every involved parties before, during and after the actual handling process – be it a personal, creative or business matter.


But it might be the best if you convince yourself!!!

Have fun by exploring the new YOURARTBEAT MARKET

YOURARTBEAT MARKET is a place where the Digital gets Physical…


Faces. Places

———— Filed under: Allgemein ⁄⁄ Art

Publ. 07.5.2018

An unusual couple: Agnès Varda who just turned 90, a filmmaker and star in France since the 1950s. And JR, the street art and photo artist, who never takes off his sunglasses.
When they meet, they decide to do something together. What exactly, they don’t know, „a new kind of images“ is the rough idea. Together they go on a journey cross-country with no clear aim and destination.
The only clear thing is: It had to be a real documentary. A film about other people. It seemed clear that his passion for sticking huge portraits of people to walls to honor them, and her way of listening to them and bringing their stories to the fore, would lead to something.
JR’s truck plays a leading role in the film: a mobile instant photo machine that transforms photos into huge black and white posters. They drive through the villages. Most people approached by JR like to be photographed. These encounters give rise to the wonderful documentary: „Faces. Places.
Agnès Varda is looking for people who once dug for coal in the mines and descendants of those miners. Jeannine is the widow of a miner and to be resettled, but she wants to stay: „I will not be driven out. I have too many memories here.“
JR and his people transform the whole settlement into a kind of stage, with old photos, in memory of the miners of that time. Jeannine also appears on the façade. She’s speechless.
Some lose their composure when they see themselves in JR’s pictures. The small, inconspicuous life suddenly becomes visible and significant – also for them. „Every story becomes a work of art. I mean not only stories between Jeannine, and us but also between Jeannine and the viewers. The audience should love those portrayed. That was the plan. Jeannine as well as the postman, who was very proud of his giant photo! By enlarging the portraits, we make small moments big in the lives of people who are not in the spotlight,“ says street artist JR. „Everyone in the village knows them, but all of a sudden you look at them with different eyes. They are talking about their picture. That is what the movie is about. That’s what art is about.“
Agnès Varda and JR stop where no tourist will ever get lost. They just follow the road, trust chance. Then stop in the right place – this is art, too. In a remote chemical factory, they get the entire staff to pose for a group photo. The people from the day and night shifts have little to do with each other – in the photo they are united. An employee can hardly believe it: Employees from all departments and shifts are mixed. You can also see some from the executive level. “So we do get along sometimes!“
JR and Agnès Varda’s film is not just about the charm of inconspicuous places and ordinary people. It is the story of a touching relationship between two artists who are separated by an age difference of half a century and yet find a common language.
The film also deals with this: time that can only be captured for moments. Moments that cannot be big enough because they are over so quickly.

Aesthetic competence

———— Filed under: Allgemein ⁄⁄ Art

Publ. 03.15.2018

Aesthetic competence by Matthias Welker, Berlin.
Why do I write a post for the YOURARTBEAT blog? What motivates me to share audiovisual experiences in the social media? What do I get from other people’s participation in my experiences? Do I want to seduce the readers/viewers/listeners to their own sensual perception of something new or forgotten? Do I want to tempt others to follow my value judgments and convince them of my aesthetic competence? Anyway, what is aesthetic competence?
Human beings are well equipped by nature with sensual perceptions, not only to control adaptation and integration, but also to stimulate the reward centre. Our brain mixes cognitive, episodic and social experience with sensory impressions to create feelings of happiness.
Taking a memory as an example: the beginning of spring, sitting with my lover at Lake Constance, outside in the warmth on a wooden bench, with two glasses of Dole du Valais. However, why do I remember the warmth, the light, the smell of wood, the taste of wine and the view of Lake Constance so clearly after decades? The feeling of happiness had a name: ESCAPED!

I came from a disastrous financial situation, but then a brave Swiss driver crashed into the chassis of my old Opel. The cheque by the Swiss National Insurance had just converted into life and experience.
Okay, sex also supports our survival, but it is not really remembered intensely sometimes for this biological purpose or rather forgotten in spite of the purpose. However, what about the buzz? Buzz can be dangerous and only sometimes procreates children. Is aesthetic experience a kind of intoxication without a hangover in the morning?
Aesthetics deals with artefacts, material or immaterial creations of human beings and with the interaction of humans with these artefacts. If it comes to lasting impressions, something like a chronofossil is created; at least for a short period, the artefact shapes the experience and memory of social processes. This is not possible without the aesthetic competence of the recipients.
Everyone has aesthetic competence. At least in the habit and distraction. The philosopher and cultural critic Walter Benjamin argued, based on architecture, that people have always vitalized artefacts by inspection and sensual experience. Unfortunately, Benjamin was interpreted as elitist in the last century. However, for Benjamin, habituation and distraction had nothing to do with disrespect. Projects such as his “Passagenwerk” are not really understandable without this approach. Benjamin says that artistic creation must face the changes in human reception. The panel is an artistic format of the Middle Ages; if this no longer works in the 21st century, artistic design processes must either revive it or develop new formats, e. g. socially interactive formats of artefacts.

Without attachment to the public, artefacts will perish. The Mayan pyramids were important artefacts. The Mayans were used to inspecting these artefacts by walking around. Without the inspection of the accustomed and distracted Indians, these artefacts were lost and have to be brought back into human memory by archaeologists. However, this is not the same experience.
An example of the present is the Berlin TV tower. I find the building extremely ugly. The whole Alexanderplatz, which used to be called Ochsenplatz (Ox Square). I still call it Ochsenplatz and the TV tower Ochsenturm (ox tower). However, I am used to the Ox Tower as an icon of promise.

No matter whether by plane, train or car; when I approach the silhouette of Berlin, it says to me: You are now back in Berlin, one of the few cities in the world where Mief is an annoying marginal, but the creative and productive restlessness has a big nest. Bad pay, no big apple. But how Leonard Cohen sang: First, we take Manhattan, then we take Berlin.
Okay, I teach at a university, which resides in one of the remaining buildings of Hitler’s Germania. Due to monument preservation, my office has a brown linoleum floor, but still better than an office in the Trump Tower in New York.
So much for the one component of aesthetic competence, aesthetic emotion. Models of aesthetic experience reflect the parallel cognitive and social components for the emergence of aesthetic judgment. The evaluation of sensory impressions is compared with previous experience; pattern and content recognition are conceived as conscious reception with individual and social interpretation schemes and merged with affection, the aesthetic emotion, to form a judgment. This judgment can be communicated and undergoes changes.
Through social contacts, people have always been enabled to inspect, see, hear or feel artefacts, attend their event or select them through reading.

In spite of this social feedback, the direction in the pre-digital past was given, the sensual experience of artefacts almost always took place before the aesthetic judgment. Canonical education and socio-cultural Meta texts, filtered by journalistic institutions and art critique, formed the aesthetic power of judgment.
Canonical education, reading literacy, and aesthetic experience training are increasingly based less on educational institutions. The primary source of information about innovations and stored information about artefacts is the Internet. The problem: What we don’t search in the Internet is not to be found. Sensual experience is increasingly taking place after human-computer interaction, the confirmation of one’s own digital identity. The judgment is before contact with the artefact with all contingent problems.

Cultural Meta texts are replaced by discourses in the digital communication space. However, these discourses have to be conducted.
The YOURARTBEAT blog calls for sensual experience before aesthetic judgement. It trains aesthetic competence in one’s own description of experiences and the explanation of judgements. It provides new opportunities of the network to participate in aesthetic discourse, and the creation of permanent interactive artefacts. Participants of YOURARTBEAT create Meta Art.

Aesthetics – an idea of beauty

———— Filed under: Allgemein ⁄⁄ Art
Tagged with: //
Publ. 03.6.2018


– an idea of beauty

Ok, so let us talk about aesthetics. You might think that this is a quite difficult topic because the perception of aesthetics results from a subjective feeling and seems to be a matter of individual taste… BUT this meaning of aesthetics is just a widespread myth.

Originally: AESTHETIC is a word of Greek derivation: AISTHESIS
Aisthesis involves any kind of sensual perception and is not depending on convictions like „beautiful“ or „ugly“. But in the frame of our linguistic usage, the word aesthetics is mostly used as a synonym for beauty, harmony, elegance or a special style. It also represents a term that is differently seen and used in various fields and disciplines like Philosophy and literature, Architecture and Interior Design, Fashion and Industrial Design, Design and visualization, Music and Sound, Culinary, Information Technology, Psychology and of course the Arts…

And even though aesthetic is such an intangible and mental matter, that is related to issues like atmosphere, mood, aura, as well as sensual end emotional perception, the marketing sector is increasingly including aesthetic strategies for their missions.

In the frame of the aesthetic economy, aesthetic get (ab)used in a capitalistic intention to follow consumption goals and to manipulate clients. The sales sector systematically deploy commodity aesthetics and create stimulating experiences to cozen the people and make them resistant.

But let us leave this aggravating territory of marketing – at least this article is about aesthetics and this is a wonderful and omnipresent enriching issue of human’s life… maybe even a life philosophy.

In my opinion, aesthetics is also something we are always surrounded by and never consciously noticing. But having regard to all our environments and everyday items, we can see that every single of them was carefully designed and got constructed to fulfill a function. Here some very banal examples of (aesthetic) elements we are confronted with daily:

Of course, why shouldn’t we combine the useful and necessary aspect with a handsome look and an attractive handling.?! …to create our living environment more lovely.

But in my point of view, we can also discover aesthetics in immaterial, atmospherical and sensual perceived matters. According to this, I think the appearance of a few people and their (skilled) behavior can be aesthetic, too. Especially concerning to the

  • Bearing and movements of a human body, as well as the gestures, facial expressions or a charismatic and elegant attitude
  • Artful rhetoric including a comprehensive vocabulary, an intellectual but at the same time articulative verbalism, a harmonic or melodic accentuation, a pleasant vocal tone, and a charming quick-wittedness.

But at this point, individual perception and personal taste come again into play – if we consider aesthetics from the perspective of our usual linguistic usage…

But we can also identify and define some elements that will always correspond to the philosophy of aesthetics and create a general, natural harmony. I am talking about the basic principles of design and fundamental rules of visual arrangement. One of the most effective guidelines that will always work out and –in a way predetermined by nature, is the golden ratio.

In consideration of that, it seems so absurd to me that a Berlin platform for photography has generated an algorithm that is computing the beauty of pictures and its level of aesthetics.

Anyway, our modern world as well as, society is guided by trends and temporary impacts. –> And so design and visual expression are influenced by the particular Zeitgeist and accordingly to that –> human perception of aesthetics and the idea of what is beautiful and what ugly, is continuously changing and developing.

And I think that is ok as long as you are still having an own taste and personal principles. This is the only way to be an authentic person and I think nearly everything that is authentic is also aesthetic. So, be real – stay true!

OPEN CALL for artists & designers

———— Filed under: Allgemein ⁄⁄ Artist ⁄⁄ Artwork ⁄⁄ Design ⁄⁄ Digital ⁄⁄ Market ⁄⁄ Uncategorized

Publ. 02.10.2018

! I M P R E S S  M E !

YOURARTBEAT is a new and comprehensive approach to display artistic processes and to attract the public. Digital exhibitions in social media and real exhibitions in pop-up galleries make it possible to address all senses and interaction possibilities for a comprehensive experience.

As part of this project, we are setting up an online shop, the YOURARTBEAT Market, which provides a wide audience with haptic and digital works of art. In addition to classical works of art, such as paintings, photographs shop, the YOURARTBEAT Market, which provides a wide audience with haptic and digital works of art. In addition to classical works of art, such as paintings, photographs and sculptures, we also want to focus on new forms of art and create a market for digital and media arts, coded and generative arts as well as 360° or VR experiences.

– Become part of this vision and professionalize your artistic appearance! –

We invite two artists to exhibit their works free of charge – online at the YOURARTBEAT Market, and in the Berlin pop-up gallery of YOURARTBEAT. We support and guide these two artists with regard to communication strategies and business models.

We are looking forward to receiving applications from artists of all disciplines! Just send us an email with your portfolio and tell us in a few words why you should be one of the new YOURARTBEAT Artists.

We look forward to interesting insights into your work!

Please send applications to by 31 March 2018.


pdf open call English I artconnect I creative city Berlin


YOURARTBEAT ist ein neuer und umfassender Ansatz, welcher sich dadurch auszeichnet Kunst auf neuen Wegen entdecken und präsentieren zu wollen. Digitale Ausstellungen in sozialen Medien und reale Ausstellungen in Pop-up Galerien erlauben, alle Sinne und Interaktionsmöglichkeiten für ein umfassendes Erlebnis anzusprechen.

Im Rahmen dieses Projekts bauen wir einen Online Shop auf, den YOURARTBEAT MARKET, welcher der Qualität, Bedeutsamkeit und Ästhetik digitaler Künste mehr Aufmerksamkeit schenken möchte.

Das bedeutet, dass wir neben dem Angebot von Gemälden, Fotografien und Skulpturen, auch einen zusätzlichen Fokus auf die neusten Formen der Kunst richten und einen Markt für Digitale und Mediale Künste, Codierte und Generative Künste, sowie 360° oder VR Erlebnisse, schaffen wollen.

Zwei Künstler erhalten die Chance, ihre Werke auf unserer Website präsentieren und auch verkaufen zu können – selbstverständlich kostenfrei. Den zwei Künstlern wird eine Ansprechperson zur Seite gestellt, die alle Vorgänge begleitet und sie in ihren individuellen Anliegen unterstützt und professionell berät.

– Werde Teil dieser Vision und professionalisiere Deinen künstlerischen Auftritt! –

Schickt einfach eine Mail mit Eurem Portfolio und schildert uns in ein paar Sätzen, warum gerade Ihr einer der neuen Künstler im YOURARTBEAT MARKET werden sollt.

Wir freuen uns über Bewerbungen von Künstlern aller Disziplinen und Einblicke in Eure Arbeiten!

Bewerbungen bitte bis zum 31. März 2018 an


pdf open call Deutsch I artconnect I creative city Berlin


———— Filed under: Allgemein

Publ. 01.25.2018

GRUNDWISSEN VR – eine Artikelserie zur Aufklärung des Virtual Reality Phänomens:


 Der vierte Teil der Grundwissen VR – Serie beschäftigt sich mit der Frage, Welche Hardware für ein VR Erlebnis benötigt wird? Wie möglicherweise schon aus dem vorherigen Artikel ersichtlich, unterschiedet man grundsätzlich in zwei VR Headset Typen.

Die erste Variante ist teurer, dafür aber qualitativ besser. Hier wird das VR Headset mit einem Computer oder einer Spielekonsole verbunden. Vorreiter sind hierbei: Die Oculus Rift, die HTC Vive und die Sony Playstation VR (-350€ bis +830€)

Billiger, aber in seiner Qualität natürlich eingeschränkt sind die Smartphone Varianten. Hierbei wird das Smartphone in die Brillenhalterung gesteckt und als Display verwendet. Die gängigen Produkte sind: Die Samsung Gear VR oder die Google Cardboard ( -7€ bis +120€). Während die Samsung Gear VR noch aus einem festen Brillengehäuse besteht, ist die Google Cardboard aus einem Pappe-Material, welches man selbst zum VR Brillengestell zusammenfalten muss. Die Langlebigkeit dieses Modells sei natürlich in Frage gestellt aber bei einem Kostenaufwand von unter 7€ kann man das in Kauf nehmen.

Neben dem gängigen VR Headset, der VR Brille, gibt es noch unzählige VR Erweiterungen, die hauptsächlich im Gaming Bereich Anklang finden. Von Datenhandschuhen, über Geruchs-Aufsätze, bis hin zu einer Lauf-Plattform ist alles möglich. Selbstverständlich wird die schnelle Entwicklung noch einige VR Add-ons hervorbringen aber bereits jetzt steht schon fest: Hinsichtlich Absurdität und Preissegment gibt es keine Grenzen nach oben.


———— Filed under: Allgemein ⁄⁄ Art ⁄⁄ Coding ⁄⁄ Design ⁄⁄ Digital ⁄⁄ Uncategorized ⁄⁄ Virtual Reality

Publ. 01.25.2018

GRUNDWISSEN VR – eine Artikelserie zur Aufklärung des Virtual Reality Phänomens:


 Der fünfte Teil der Grundwissen VR – Serie beschäftigt sich mit der Frage, In welche Bereichen die VR Technologie bereits aktiv eingesetzt wird.?

Einsatz von VR ist bereits jetzt schon sehr vielfältig. Besonders in den Bereichen des Gaming und des Storytellings (Filme) findet die VR Technologie großen Anklang, jedoch wird VR mittlerweile auch in der Medizin & Psychologie, der Architektur, dem Städtebau & dem Interior Design, im Militär- & Sicherheitstraining, aber auch allgemeinen Corporate Trainings (bspw. Maschinenbenutzung) genutzt. Auch der ECommerce, die Bereiche des Design & Marketing, der Tourismus- und allgemeine Eventsektor profitieren vom Einsatz von VR. In den Bereichen der Kreativität, der Kunst und natürlich auch im Museum eröffnet VR neue Türen.

Besondere Entwicklungen und Forschungen gibt es im Bereich Bildung, z.B. in Schulen –schließlich können sämtliche Themenbereich für Bildungszwecke aufbereitet werden.

Immersives Lernen brachte bisher nämlich einige Mehrwerte und Erfolge hervor:

  • Abstrakte und komplexe Inhalte können veranschaulicht und klar vermittelt werden
  • Individuelle Lerngeschwindigkeit
  • Erfahrung am eigenen Leib / first-person-experience
  • Gesteigerte Lernmotivation
  • Gesteigertes Interesse
  • Größere Aufmerksamkeitsspanne
  • Effektiv – gute Lernerfolge


———— Filed under: Allgemein ⁄⁄ Art ⁄⁄ Coding ⁄⁄ Design ⁄⁄ Digital ⁄⁄ Uncategorized ⁄⁄ Virtual Reality

Publ. 01.5.2018

GRUNDWISSEN VR – eine Artikelserie zur Aufklärung des Virtual Reality Phänomens:


Der dritte Teil der Grundwissen VR – Serie beschäftigt sich mit der Frage, Wie funktioniert Virtual Reality eigentlich? Ganz grundsätzlich besteht das VR SYSTEM (bspw. Das Headset) aus dem VR ENGINE. Als zentrale Komponente des VR Systems besteht dieser einerseits aus einer Software, welche die Steuerbefehle erhält und anderseits aus einer großen Datenbank, mit derer Hilfe die Befehle umgesetzt werden.


An diesem Punkt lässt sich allgemein in zwei Methoden unterschieden:

Bei Methode I

ist das VR Headset verbunden mit einer Spielkonsole oder einem Computer. VR Brillen sind verbunden über Spielkonsolen oder Computer, worüber sie das Bildsignal bzw. die Inhalte empfangen können. Diese Bilder / Inhalte werden dann auf dem eingebauten Display angezeigt. Das Display besteht aus zwei Linsen, die sich im Brillengehäuse befinden. Jedes Auge – eine Linse. Damit die Inhalte im Anschluss vom Anwender dreidimensional wahrgenommen werden können, wird vor jeder Linse ein Teilbild angezeigt, welches zuvor von der Software angepasst wurde.

Bei Methode II

wird das eingebaute Display im Brillengehäuse durch das Smartphone Display ersetzt, welches sich in die dafür vorgesehene Brillenhalterung stecken lässt. Geteilt und somit in 3D dargestellt, wird das Bild dann von dafür vorgesehenen Videoplayern oder Apps. Die Kopfbewegungen des Nutzers werden vom System über die Sensorik im Smartphone erkannt, wodurch er sich in der virtuellen Welt umsehen und in Echtzeit bewegen kann.


———— Filed under: Allgemein ⁄⁄ Art ⁄⁄ Coding ⁄⁄ Design ⁄⁄ Digital ⁄⁄ Uncategorized ⁄⁄ Virtual Reality

Publ. 01.4.2018

GRUNDWISSEN VR – eine Artikelserie zur Aufklärung des Virtual Reality Phänomens:


Der zweite Teil der Grundwissen VR – Serie beschäftigt sich mit der Frage, Was macht Virtual Reality mit der menschlichen Psyche? Bei der Nutzung von VR findet eine gefühlsmäßig Verschmelzung statt, denn der User beginnt schon ab kürzester Zeit sich mit der virtuellen Welt, insbesondere seinem Avatar, zu identifizieren. Doch diese Identifikation und die Selbstwahrnehmung bzw. die Wahrnehmung seines Ich-Avatars wird nicht mit der VR Brille zusammen abgelegt! Das Gehirn hat sich so sehr an den virtuellen Zustand gewöhnt, dass der Benutzer ihn mit ins echte Leben trägt, was sich selbstverständlich auch auf sein Verhalten auswirkt.

BEISPIEL: Wer in VR einer Minderheit angehört, wird im echten Leben toleranter. ODER: Wer in VR ein Superheld ist, verlässt die virtuelle Welt sozialer, selbstloser und hilfsbereiter.

Diese Beispiele klingen ja eigentlich ganz nett, aber wie sieht das ganze bei Ego-Shooter Games und in Kriegsszenarien aus.?!

Bei einem Experiment, bei dem Leute mit VR Headset auf einem virtuellen, schmalen Brett balancieren, das über einem tiefen Abgrund hängt, empfinden die „Probanden“ auch noch lange nachdem sie die virtuelle Gefahren-Welt verlassen haben, ein bedrohliches Gefühl. Die meisten trauten sich sogar nicht von dem Brett in den virtuellen Abgrund zu springen, obwohl sie wussten, dass sie sich in der echten Welt nicht mehr als 30cm vom Boden entfernt befanden.

Man kann also feststellen, dass die virtuelle Realität eine enorme Überzeugungskraft auf den Menschen auslöst! Man hat die Möglichkeit, echte Adrenalin Kicks zu verspüren, jedoch sind auch die Ängste und Bedrohungen echt! …Und wie sich gezeigt hat, halten diese Emotionen auch noch nach Verlassen der virtuellen Welt an und üben Einfluss auf den menschlichen Körper und Geist aus.

Virtual Reality… ein Hackangriff auf die menschliche Psyche