Augmented Reality Guide – PART III

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Publ. 07.26.2017

AUGMENTED REALITY Guide -what you need to know- PART III

AR RIGHT NOW!

In the frame of this AR article series, part III is about the current status of AR inside the modern society, as well as the previous (private and) commercial use.

When you are confronted with Augmented Reality, the first buzzwords you are thinking of might be something like „technical innovation“, „complex algorithms“, „future trends“ or „new digital options“. But we have already made our first AR experiences as kids, for example, the children’s books with folding 3D models to learn about different objects and educate dimensions und proportions.

Nowadays big companies like Microsoft, Google or Apple are making demands on „AR“ and put their expensive products to the foreground of proceedings because they have already identified the big potential of AR technologies – In regard of entertainment as well as in information.

Augmented Reality opens us plenty of opportunities! The main categories where AR is being used for right now are not only the children’s 3D books or the animal selfie masks… There are so much more examples and fields, like:

Companies and brands use AR for their MARKETING to create an interactive experience for their customers and speak to their target group in an entertaining and playful way. They even use it in retail and build up whole AR customer service assistances which provide advice to the clients, convoy them during their brand experience and actually generate an active and lively shopping adventure.

But in general, the demand of AR in the field of INFORMATION DESK AND GUIDANCE is increasing and I am not only speaking of virtual signposts at every street corner or navigation assistance; also the tourism, as well as the arts&culture scene take more and more advantage of the new information tool AR. Especially cultural institutions, museums or galleries try to attract the audience with Enhanced Reality to arrange their visits more exiting or communicate their content in a more practical way.

And here we are at the next big field, in which AR is demonstrating its big potential: EDUCATION. With the aid of new AR training programs, technicians can practice their crafts, get ready for „real-life“ -field service or engineering missions. Actually, medicine students and upcoming doctors do benefit from new AR programs & training – they do not only learn in a very active and efficient way, the users also get feelings for inner structures, proportions and have the possibility to exercise postpositive practical cases. The surgical ward is already using AR during real operations or surgical interventions to get a better view of internal organs etc. At the moment, Augmented Reality is also getting more and more introduced in school education, teaching and classes. And of course, it does… Every kind of content can get transmitted in a more dynamic, playful, lifelike and practical way.

In contrast to the more experimental use of AR in education, its use in the GAMING AND ENTERTAINMENT sector seems to be very established; and also the creative heads of the DESIGN AND CREATION INDUSTRY discover all the new opportunities and adopt them into their work – especially in space or product design, AR lend itself to visualise projects, present their ideas or give others an understanding of new plans.

AR enables us to a plenty of creative, entertaining and informative possibilities. It offers chances to get a deeper knowledge and comprehension, to understand things better, to learn easier and to experience more intense!

Here you can see a collage with diverse examples of contemporary use of Augmented Reality

Augmented Reality Guide – PART II

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Publ. 07.25.2017

AUGMENTED REALITY Guide -what you need to know- PART II

HOW DOES AR WORK?

The second article of the „AR“ series covers the question: How does AR work?

In the course of the adoption of smartphones in our society, people are not just informed about new trends or technological innovations, they are even surrounded by them (-if they want or not); One of the first commercial success stories in AR was written by Pokémon Go, which gave the people a first and easily accessible impression of AR with the aid of their smartphones. So everybody is experiencing AR content but nobody really knows how it works.

The more immersive and dynamic AR experience is the one you are doing with a real headset (f.e. HoloLens). In general, AR works in conjunction with digital devices (tablets, smartphones, headsets etc.), that contain software, sensors and projectors which trigger digital displays onto physical objects.

The AR process uses a camera with „scanning mode“ that is able to generate a data base of captured shapes and corners (by pointing the camera in the room and let it analyse their proportions). Then the camera detect trigger objects from its database and let digital objects appear in the position of the scanned -on target- object.

And that is Augmented Reality behind the scenes.

Augmented Reality Guide – PART I

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Publ. 07.24.2017

AUGMENTED REALITY Guide -what you need to know- PART I

WHAT IS AR?

The first blog post of this AR article series is about the definition of Augmented Reality, as well as its differences to Virtual or Mixed Reality.

So, first of all- What is „Augmented Reality“? – Augmented Reality (or Enhanced Reality) is a technology that lays computer-generated images over a user’s view of the real world . In simple terms:

digital elements are added to your common point of view OR

virtual objects are anchored in real space

So AR „upgrades“ the existing reality through a computer based extension and modifies your cognition of reality, as well. The most typical or „most-known/used“ extensions of AR -so far- are little information boards, virtual signposts, videos or 3D objects –like the Pokémons of 2016 hyped game Pokémon Go!

Well, the next question is- What are the differences between „Augmented“, „Mixed“ and „Virtual Reality“? – Usually the poeple think that AR distinguishes from MR but as we see, Augmented Reality is kind of a „Mixed Reality“. In contrast to AR or MR, „Virtual Reality“ leaves out the dependance to actual reality – it is a fully computer generated simulation of new environments and worlds. Furthermore, the aspect of interacting with the animated objects or worlds is completely omitted.

So, let’s summarise:

VR – Virtual Reality – is a fully immersive experience // a computer generated simulation of new surroundings without interaction of the physical world around you

MR / AR – Mixed / Augmented Reality – is the integration of three-dimensional virtual objects, you can interact with, in real space

„KUNST, KOMMERZ UND KINDERKRIEGEN“

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Publ. 07.10.2017

-is the title of André Hennen’s book that discerns the different paths of life and working models (the permanent position, the freelance work and the foundation of an enterprise). The author also broaches the issues of private life, free time and starting a family, whereby he makes new cases and theses in the subject of modern work-life-balance.

„Kunst, Kommerz und Kinderkriegen“ is a mixture of guidebook, field report and entertaining work book. It also integrates philosophical approaches without getting too complicated or abstract and without loosing the connection or attention of the reader.

But in my opinion the most special thing about „Kunst, Kommerz und Kinderkriegen“ is the wonderful design, the high-value overall-arrangement and the way André Hennen is communicating his content. The illustrations and (info)graphics aren’t just illuminating and very understandable, they support the text and bring out the relevant statements. It is perfectly tailored to eye-minded and visual-thinking creatives!

CONTENT - Significant, Reflected and Accessible,

DESIGN - Appealing, Harmonious and Expedient

 

André Hennen is picking out the central themes of the current creative society and present generation. Themes and questions, everybody is dealing with and should think about... like

  • What is important for you as an creative individual?
  • What shall your future look like?
  • And which way of living do you want to focus?
  • What are your goals? And how can you reach them?
  • Which way is the best one to bring yourself to the market?

„Kunst, Kommerz und Kinderkriegen“ – RECOMMENDED!

Read an interview with André Hennen HERE

or have a look at the website of Verlag Hermann Schmidt

YOUR ART BEAT – IMPRESSIONS

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Publ. 06.27.2017

 

For everybody who missed the YOURARTBEAT Kick Off Party and therefore the premiere screening of the new YOURARTBEAT VIDEO, here it is:

 

More than two weeks ago the art project YOURARTBEAT and the related association YOUR ART BEAT e.V. were celebrating the official launch at Game Science Center Berlin. We all had a lot of fun and are already looking forward to the next event!

Here some impressions of the evening

(You can find the video at Vimeo and see more photos on YOURARTBEAT’s Facebook Page. Check it out!)

 

DUST – VR as a medium for contemporary dance

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Publ. 06.16.2017

I just found a new vvvv made artwork, a virtual reality experience in the sense of contemporary dance, called DUST. It is working on a construction of movable 3D recordings reflecting dance moves or ballet performances.

Through the VR headset the poeple can place themselves into the motion environment of the dancer. DUST-visitors have the possibility to stand next to the performer or they can even step inside them, DUST allows them to explore their flow and their dance moves from any perspective. An unique aspect of the DUST project is the visual transfer of dimensions: the dancer’s body and body movements, as well as thier environment, are reflected as particular particles. By this special visualisation the experience is getting more and more organic and conveys a very natural and human, nearly biological or physical impression and understanding to the audience.

In addition, this unique visual scenario gets complete and perfect by dint of audio effects, sound support and background music, that esecially was created for this presentation.
The inspiration and influence of earth’s consistence and physical structure are also reasons for the naming of this project: DUST.
They say this special experience of contemporary dance is not only building a deep emotional connection to humans’ origin, it sways the sense of time, space and movement, too. I think the following words of the two DUST-creators Mária Júdova and Andrej Boleslavsky express the potential and enrichment of this new „medium for contemporary dance“:

„As an improvisational tool, VR can inspire creative movements; as an educational tool, it can record choreography and encourage public engagement, and, for us, it is a tool for endless artistic expression.”