Virtual/Real – Digital/Analog – Intangible/Physical

———— Filed under: Allgemein ⁄⁄ analog ⁄⁄ Art ⁄⁄ Digital ⁄⁄ Market ⁄⁄ real ⁄⁄ Uncategorized ⁄⁄ Virtual Reality

Publ. 08.23.2018



Honestly, I am not sure if this is a confrontation or a steady transformation process – Maybe both… On the one hand, the growing technologization and the general digitalization is leading us to an ongoing abstraction of our world.

For example, money: Once upon a time, people were trading with items or gold. Gold became a bundle of money, the banknote became a paper check and finally, we use PayPal and pay with bitcoin – a currency that only exists on the screen. Books are replaced by a kindle, records are transformed into an mp3 file and friendship is only defined by the connection via facebook. How desirable is that?


Meanwhile, I mostly see in this a polarity that is increasing in radicalism and become more and more extremeand so often I am just thinking: Hello guys! Don’t you see that your property and ownership is an illusion .?

Augmented and virtual reality is just the beginning. It really gets creepy when you are on the phone and not sure if there is a human being or a computer software at the other end of the line. For example, the google assistant – this intelligence is not only reacting to you like Siri, it laughs, it changes mood and sound of the voice, it even makes human noises in its talking breaks like „mhh“ or „aha“…


I think the phenomenon of digitalization is especially interesting in the field of the arts.

Museums and cultural institutions digitalize their collections and thereby following two goals. On the one hand, they want to create new access to arts and culture and use diverse ways to catch people. In addition to the intention of education and mediation, digitalization of artifacts and cultural heritage allows better and more sustainable preservation – works are kept for eternity and „the problem“ of transcience seems to be solved.

But does transcience not also implicates the specialty of things, the individual nature of moments – might be even beautiful?…but that is another topic, so back to art and digitality!

Of course, technology brings benefits in terms of preservation, on the other side it can also devalue arts and offer a basis to disfigure something wonderful and valuable. I don’t know how you feel, but for me, every time I see a digital image of the Mona-Lisa with a distorted or exchanged face, something dies in me.

But then it is also said that just haptic works are „real“ works. Everything that is digital has no consistency – thus no value – thus it can not be sold in the big auction houses. But creating digital art pieces also emerges out of a craft, skill or talent.

Especially in the more traditional and conventional fields, this new and modern art form is not taken seriously and the digital and media arts are clearly undervalued, although they create new potential and promote artistic expressions of individual creativity.

YOURARTBEAT has recognized the aesthetics behind digital arts and even put a focus on it.

The new YOUR ART BEAT MARKET is a brand new online shop that especially gives the Digital Arts a haptic medium and transforms the Virtual into something real: A place where the digital becomes physical. It is about finding physical media that can reflect both the dimensional depth of the image and the inner depth, its “soul”

To ensure this, YOURARTBEAT experimented with a variety of materials and made a selection that is able to meet the just mentioned aspects. In addition, they serve solutions concerning different tastes and design variations but also can address different price categories without loosing on a qualitative level. Therefore, YOURARTBEAT  is offering the digital artworks in the following materials: Glass – Aluminium – Lightboxes – and of course usual Fine Art Paper… Especially glass is an awesome material – maybe because it can imitate a similar texture as a screen.

So we see: also digital things can be transformed into something real, something analog and physical. This whole topic is really strange and can be seen from many perspectives. There are positive as well as negative aspects.


Anyway, it feels like I’ll probably have to accept that we live in a world where your reputation depends on your virtual representation on the web, where you pay food with bitcoin and Leonardo Da Vinci’s Mona Lisa has the face of Angela Merkel…

Digitization, Virtuality and, Intangibleness – Does it mean that you can’t lose things anymore Or is it implicating that you have never even owned them?


From the beginning, it was clear that this article will raise more questions than give answers…

So what do you think?

Memory and memories

———— Filed under: Allgemein

Publ. 08.15.2018

The pleasant experience or its opposite are the backbone of our memory, the connection of our episodic memory with our semantic memory.

Do I remember my first visit to a museum? It was in New York City in 1976, at the Museum of Modern Art. What do I remember? The impressive collection of modern and contemporary art in a fantastic building with a beautiful sculpture garden.

A painting by Mark Rothko, Magenta, Black, Green on Orange, painted in 1949. The painting shows his strict attention to detail, composition, depth, balance, color, and scale.

However, was I there or did I internalize stories of a friend who told me about his visit to the museum that made me think I was there myself?

How does the memory actually work?

Roughly, there are three sections of memory: perception memory, short-term memory and long-term memory. All information is initially stored in the perception memory and at the same time, the brain decides what to assign to the short-term memory and what to ignore. People are actually not able to store or process everything. They need to distinguish. The short-term memory is the working memory where all information is processed. Here, information remains for less than a minute. When people get older, their short-term memory becomes more susceptible. Short-term memory determines which information is fed into long-term memory. Whether the pieces of information are actually embedded there and retraceable depends on the codes they have been provided with. The long-term memory is dependent on information being sufficiently coded, either by adherent emotions or by special learning techniques. Nothing is lost from the long-term memory; forgetting is just a failure to retrieve content from memory. Therefore, stored data must be searched for, since it is usually not immediately available.

However, commemoration can be tricky. Because when we remember, we form fragments that we have experienced at different times and places into recollection or something that feels like recollection. Moreover, every time we remember something, when we dig out memory content, we modify it again. By the mood we’re in right then, by new information we didn’t have then. This is like a file that is modified repeatedly, and only the latest version is available. Therefore, we may have false memories, or there may be details in it that are not right. The memory is flexible and cannot objectively reflect the past, but adapts to the present identity of a contemporary witness.

So it becomes clear that a strong distinction has to be made between personal memories and reality, since our remembrance may be pure fiction, fantasy and perhaps a dream.

“In Search of Lost Time” is a novel about time, about forgetting and remembering.

How can one escape the incessant elapsing of time? Proust’s answer: Only by remembering the panorama of the past in special moments, for example by enjoying the famous Madeleine or the scent of lilac. These are moments of sheer beauty, great sensuality and pure happiness.

Back to the Museum of Modern Art in New York City. Rothko’s painting has burned itself into my memory as an image; in fact, I did see it there.


———— Filed under: Allgemein ⁄⁄ Art ⁄⁄ Artwork ⁄⁄ Design ⁄⁄ Digital ⁄⁄ Market ⁄⁄ photography

Publ. 08.2.2018

(Artist: Imogen Davis)

We’re giving away this wonderful little photography series by our artist Imogen Davis. Each of the three pieces from the “My-Breath” series is printed on high quality glass in A5 format.

How to participate? – Very easily! Just send us an email or Facebook message with the keyword: IMOGEN DAVIS

Emails to: (


The winner will be announced in August!