Augmented Reality Guide – PART I

———— Filed under: Allgemein ⁄⁄ Augmented Reality ⁄⁄ Design ⁄⁄ Digital ⁄⁄ Virtual Reality
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Publ. 07.24.2017

AUGMENTED REALITY Guide -what you need to know- PART I


The first blog post of this AR article series is about the definition of Augmented Reality, as well as its differences to Virtual or Mixed Reality.

So, first of all- What is „Augmented Reality“? – Augmented Reality (or Enhanced Reality) is a technology that lays computer-generated images over a user’s view of the real world . In simple terms:

digital elements are added to your common point of view OR

virtual objects are anchored in real space

So AR „upgrades“ the existing reality through a computer based extension and modifies your cognition of reality, as well. The most typical or „most-known/used“ extensions of AR -so far- are little information boards, virtual signposts, videos or 3D objects –like the Pokémons of 2016 hyped game Pokémon Go!

Well, the next question is- What are the differences between „Augmented“, „Mixed“ and „Virtual Reality“? – Usually the poeple think that AR distinguishes from MR but as we see, Augmented Reality is kind of a „Mixed Reality“. In contrast to AR or MR, „Virtual Reality“ leaves out the dependance to actual reality – it is a fully computer generated simulation of new environments and worlds. Furthermore, the aspect of interacting with the animated objects or worlds is completely omitted.

So, let’s summarise:

VR – Virtual Reality – is a fully immersive experience // a computer generated simulation of new surroundings without interaction of the physical world around you

MR / AR – Mixed / Augmented Reality – is the integration of three-dimensional virtual objects, you can interact with, in real space