Augmented Reality Guide – PART IV

———— Filed under: Allgemein ⁄⁄ Augmented Reality ⁄⁄ Design ⁄⁄ Digital ⁄⁄ Uncategorized ⁄⁄ Virtual Reality
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Publ. 07.28.2017

AUGMENTED REALITY Guide -what you need to know- PART IV


The last part of the article series „Augmented Reality Guide -what you need to know“ gives an introduction about AR options for you as an individual, concerning the own creation of AR content as well as the diverse consume of AR content.

So first of all, HOW CAN I CREATE MY OWN AR CONTENT? – Of course, there are a lot of different apps, softwares and hardware devices which vary in price and quality but if you are a beginner in AR, want to experiment a bit, get a feeling of AR production and do not want to spend a lot of money, favourable apps would be: Zappar, Blippar, EmotionsAR or Aurasma. They are not just free, they are good to understand and easy to use. Aurasma, for example: you just need to login, upload your desired images, add and specify the overlay as well as positioning and after you have finalised all necessary data, you save your project and that’s it!

After covering your AR production, the following is about YOUR AR EXPERIENCE. I was researching for the the most popular and immersive AR apps –of course, just the free ones- and here is a resumé:

If you are into discovering new products, brands or sales you should try Zappar or Layar. Just scan certain product codes or advert and it will begin to move, inform and motivate you for interaction. This kind of marketing is an upcoming trend and is really building up a relationship between the product or brand and the consumer (read more about AR in Marketing in part III).

You want to experience AR in a creative and imaginative way? –Check out:

Ink Hunter: to try different tattoos on preferred places of your body and get a very clear idea of how it would look like.

Amikasa: to design and plan floors or single rooms in 3D. By using furniture and decor from real brands you can incorporate your individual style to create a personal dream interior.

Gabsee: to create your own avatar that is representing you in Augmented Reality. Personalize your avatar with specific clothing, give him a face by taking a selfie and let him do whatever you want.

And for those who want to enjoy AR in a playful way in the frame of a game: Next to the most popular AR gaming App Pokémon Go, there are other variations, too. Their concepts and basic ideas are similar to pokémon go but they vary in figurative content – to make a long story short: there are not pokémons jumping around your environment but rather zombies, dinosaurs or ghosts. Check out Zombies Go, Ghost Snap or Claw Hunter.

Augmented Reality Guide – PART II

———— Filed under: Allgemein ⁄⁄ Art ⁄⁄ Augmented Reality ⁄⁄ Design ⁄⁄ Digital ⁄⁄ Virtual Reality
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Publ. 07.25.2017

AUGMENTED REALITY Guide -what you need to know- PART II


The second article of the „AR“ series covers the question: How does AR work?

In the course of the adoption of smartphones in our society, people are not just informed about new trends or technological innovations, they are even surrounded by them (-if they want or not); One of the first commercial success stories in AR was written by Pokémon Go, which gave the people a first and easily accessible impression of AR with the aid of their smartphones. So everybody is experiencing AR content but nobody really knows how it works.

The more immersive and dynamic AR experience is the one you are doing with a real headset (f.e. HoloLens). In general, AR works in conjunction with digital devices (tablets, smartphones, headsets etc.), that contain software, sensors and projectors which trigger digital displays onto physical objects.

The AR process uses a camera with „scanning mode“ that is able to generate a data base of captured shapes and corners (by pointing the camera in the room and let it analyse their proportions). Then the camera detect trigger objects from its database and let digital objects appear in the position of the scanned -on target- object.

And that is Augmented Reality behind the scenes.

Augmented Reality Guide – PART I

———— Filed under: Allgemein ⁄⁄ Augmented Reality ⁄⁄ Design ⁄⁄ Digital ⁄⁄ Virtual Reality
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Publ. 07.24.2017

AUGMENTED REALITY Guide -what you need to know- PART I


The first blog post of this AR article series is about the definition of Augmented Reality, as well as its differences to Virtual or Mixed Reality.

So, first of all- What is „Augmented Reality“? – Augmented Reality (or Enhanced Reality) is a technology that lays computer-generated images over a user’s view of the real world . In simple terms:

digital elements are added to your common point of view OR

virtual objects are anchored in real space

So AR „upgrades“ the existing reality through a computer based extension and modifies your cognition of reality, as well. The most typical or „most-known/used“ extensions of AR -so far- are little information boards, virtual signposts, videos or 3D objects –like the Pokémons of 2016 hyped game Pokémon Go!

Well, the next question is- What are the differences between „Augmented“, „Mixed“ and „Virtual Reality“? – Usually the poeple think that AR distinguishes from MR but as we see, Augmented Reality is kind of a „Mixed Reality“. In contrast to AR or MR, „Virtual Reality“ leaves out the dependance to actual reality – it is a fully computer generated simulation of new environments and worlds. Furthermore, the aspect of interacting with the animated objects or worlds is completely omitted.

So, let’s summarise:

VR – Virtual Reality – is a fully immersive experience // a computer generated simulation of new surroundings without interaction of the physical world around you

MR / AR – Mixed / Augmented Reality – is the integration of three-dimensional virtual objects, you can interact with, in real space