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Publ. 07.13.2018

L I T A    P O L I A K O V A

Lita (Life Is Torturing Awesome) is a full-time visual artist based in Germany. Accidentally originated in Russia, Lita headed her pervert power to digestion and rethinking of social frameworks artistically. Upon completion of professional education in graphic design and fine arts, she turned herself into a bizarre kingdom of contemporary art. Organic paintings and provocative collages are her key practices. Holding to biocentrism ethics and fragility of human nature, she portrays mental and physical transfiguration highlighting the issues of aging, body imperfections, lostness and, prostration. Inter alia meditating on social constructs and mass culture Lita graciously recycles paper agents in order to catalyze the novelty. Unlock the potential, fight boredom and ordinary, dare to join the vulnerable flow!

YAB market  Website  Instagram


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Publ. 07.12.2018

Z S O L T   G Y A R M A T I

ARTIST STATEMENT – My aim as an artist

Art should make people conscious of unconscious things that may remain unconscious even consciously. The objective of my art is some sort of status report. It is the current representation of states experienced as a necessity. Everything that happens to me and makes me perceive.

The irrational reality my artwork present I wish to raise unconscious interest in areas of the modern art. I offer a sort of ‘literacy’ to the recipient with a degree of interactivity that expects the spectators be active: it will not let them become absorbed passively in the view, but will force them think.
The process of my artwork is a „war” of ideas, it is a constant and unsolvable conflict within me, during which layers appear and disappear on my canvas representing different atmospheres. Creation is not a linear process, instead a mixture of signs, symbols and atmospheres unbound of time.

I exclude and discard the surface, the didactic elements of the consumer society from the monotonous urban background noise, and through further analysis of the visual details of the mapped reality I put the emphasis on the basic symbols which are characterized by simultaneity and malleability.


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Publ. 07.11.2018

S O N I A   B E N S O U D A

ARTIST STATEMENT: Through digital collage and photography, my intent is to explore the notions of Time and Space in the Urban environment. Trained as an Interior Architect, I have always been attracted to the cities around the world and how humans develop their identities in it.  I try to create dystopian worlds yet similar to our own existing world so the viewer can imagine itself in it. I use geometry and colors as a tool and as a language that can be understood by everybody.

ARTIST BIO: I was born in France and grew up in Morocco. I received a BA in Interior Architecture in Lyon, France. I then moved to London to study for a Master’s degree in Interior and spatial design at UAL – Chelsea College of Art. I am now working as an Interior Architect and Collage artist. This multicultural background has strongly influenced my approach to photography and collages.

YAB Market  Website  Instagram


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Publ. 07.10.2018

I M O G E N   D A V I S

is a London-based photographer.

Artist statement: I use photography as a way of capturing and holding on to feelings that would otherwise escape my grasp. It’s a way of taking something like breath or the feeling of loss and sadness and holding on to it, making a photographic world of these immaterial things.

I believe that photography is used to capture moments of people’s lives, moments that would otherwise be lost in our memories forever, only to be manipulated and distorted by our own thoughts and other memories built on top, each overlapping and contorting the last. However, to document breath within photography is to capture something that is invisible. For these images I learned how to blow my own glass, making physical recreations of my breath that now have memories of their own.


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Publ. 07.9.2018


YOURARTBEAT Market is a digital market place exclusively dedicated to the sale and purchase of artworks.

Next to a trading place, YOURARTBEAT also offers a platform for any interactions and transactions between purchasers and vendors. Artists and creatives have the opportunity to display their works on a professional basis and offer them in a serious way.

YOURARTBEAT MARKET is not limited to art works of art in the classical sense.

The shop opens the market to more recent yet unconventional visualizations and digital arts. Besides paintings, photographs and objects, we also want to unclose the market more to recent forms of art, such as digital/media art, coded and generative art, or 360° shots and VR experiences. In this respect YOURARTBEAT is flexible and eager to experiment, refusing to accept any limits.

YOURARTBEAT especially wants to give the digital arts a physical medium that can represent both the dimensional as well as the inner depth of such an art piece!

To ensure this, we experimented with a variety of materials and made a selection that not only serves solutions concerning different tastes and design variations, but also can address different price categories without losing on a qualitative level. – Glass – Aluminium – Light Boxes – and of course usual Fine Art Prints –

YOURARTBEAT wishes to respond to the individual needs of its customers.

For this reason, YOURARTBEAT provides additional services, advises individually and put together personal service packages to support every involved parties before, during and after the actual handling process – be it a personal, creative or business matter.


But it might be the best if you convince yourself!!!

Have fun by exploring the new YOURARTBEAT MARKET

YOURARTBEAT MARKET is a place where the Digital gets Physical…


Aesthetics – an idea of beauty

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Publ. 03.6.2018


– an idea of beauty

Ok, so let us talk about aesthetics. You might think that this is a quite difficult topic because the perception of aesthetics results from a subjective feeling and seems to be a matter of individual taste… BUT this meaning of aesthetics is just a widespread myth.

Originally: AESTHETIC is a word of Greek derivation: AISTHESIS
Aisthesis involves any kind of sensual perception and is not depending on convictions like „beautiful“ or „ugly“. But in the frame of our linguistic usage, the word aesthetics is mostly used as a synonym for beauty, harmony, elegance or a special style. It also represents a term that is differently seen and used in various fields and disciplines like Philosophy and literature, Architecture and Interior Design, Fashion and Industrial Design, Design and visualization, Music and Sound, Culinary, Information Technology, Psychology and of course the Arts…

And even though aesthetic is such an intangible and mental matter, that is related to issues like atmosphere, mood, aura, as well as sensual end emotional perception, the marketing sector is increasingly including aesthetic strategies for their missions.

In the frame of the aesthetic economy, aesthetic get (ab)used in a capitalistic intention to follow consumption goals and to manipulate clients. The sales sector systematically deploy commodity aesthetics and create stimulating experiences to cozen the people and make them resistant.

But let us leave this aggravating territory of marketing – at least this article is about aesthetics and this is a wonderful and omnipresent enriching issue of human’s life… maybe even a life philosophy.

In my opinion, aesthetics is also something we are always surrounded by and never consciously noticing. But having regard to all our environments and everyday items, we can see that every single of them was carefully designed and got constructed to fulfill a function. Here some very banal examples of (aesthetic) elements we are confronted with daily:

Of course, why shouldn’t we combine the useful and necessary aspect with a handsome look and an attractive handling.?! …to create our living environment more lovely.

But in my point of view, we can also discover aesthetics in immaterial, atmospherical and sensual perceived matters. According to this, I think the appearance of a few people and their (skilled) behavior can be aesthetic, too. Especially concerning to the

  • Bearing and movements of a human body, as well as the gestures, facial expressions or a charismatic and elegant attitude
  • Artful rhetoric including a comprehensive vocabulary, an intellectual but at the same time articulative verbalism, a harmonic or melodic accentuation, a pleasant vocal tone, and a charming quick-wittedness.

But at this point, individual perception and personal taste come again into play – if we consider aesthetics from the perspective of our usual linguistic usage…

But we can also identify and define some elements that will always correspond to the philosophy of aesthetics and create a general, natural harmony. I am talking about the basic principles of design and fundamental rules of visual arrangement. One of the most effective guidelines that will always work out and –in a way predetermined by nature, is the golden ratio.

In consideration of that, it seems so absurd to me that a Berlin platform for photography has generated an algorithm that is computing the beauty of pictures and its level of aesthetics.

Anyway, our modern world as well as, society is guided by trends and temporary impacts. –> And so design and visual expression are influenced by the particular Zeitgeist and accordingly to that –> human perception of aesthetics and the idea of what is beautiful and what ugly, is continuously changing and developing.

And I think that is ok as long as you are still having an own taste and personal principles. This is the only way to be an authentic person and I think nearly everything that is authentic is also aesthetic. So, be real – stay true!

OPEN CALL for artists & designers

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Publ. 02.10.2018

! I M P R E S S  M E !

YOURARTBEAT is a new and comprehensive approach to display artistic processes and to attract the public. Digital exhibitions in social media and real exhibitions in pop-up galleries make it possible to address all senses and interaction possibilities for a comprehensive experience.

As part of this project, we are setting up an online shop, the YOURARTBEAT Market, which provides a wide audience with haptic and digital works of art. In addition to classical works of art, such as paintings, photographs shop, the YOURARTBEAT Market, which provides a wide audience with haptic and digital works of art. In addition to classical works of art, such as paintings, photographs and sculptures, we also want to focus on new forms of art and create a market for digital and media arts, coded and generative arts as well as 360° or VR experiences.

– Become part of this vision and professionalize your artistic appearance! –

We invite two artists to exhibit their works free of charge – online at the YOURARTBEAT Market, and in the Berlin pop-up gallery of YOURARTBEAT. We support and guide these two artists with regard to communication strategies and business models.

We are looking forward to receiving applications from artists of all disciplines! Just send us an email with your portfolio and tell us in a few words why you should be one of the new YOURARTBEAT Artists.

We look forward to interesting insights into your work!

Please send applications to by 31 March 2018.


pdf open call English I artconnect I creative city Berlin


YOURARTBEAT ist ein neuer und umfassender Ansatz, welcher sich dadurch auszeichnet Kunst auf neuen Wegen entdecken und präsentieren zu wollen. Digitale Ausstellungen in sozialen Medien und reale Ausstellungen in Pop-up Galerien erlauben, alle Sinne und Interaktionsmöglichkeiten für ein umfassendes Erlebnis anzusprechen.

Im Rahmen dieses Projekts bauen wir einen Online Shop auf, den YOURARTBEAT MARKET, welcher der Qualität, Bedeutsamkeit und Ästhetik digitaler Künste mehr Aufmerksamkeit schenken möchte.

Das bedeutet, dass wir neben dem Angebot von Gemälden, Fotografien und Skulpturen, auch einen zusätzlichen Fokus auf die neusten Formen der Kunst richten und einen Markt für Digitale und Mediale Künste, Codierte und Generative Künste, sowie 360° oder VR Erlebnisse, schaffen wollen.

Zwei Künstler erhalten die Chance, ihre Werke auf unserer Website präsentieren und auch verkaufen zu können – selbstverständlich kostenfrei. Den zwei Künstlern wird eine Ansprechperson zur Seite gestellt, die alle Vorgänge begleitet und sie in ihren individuellen Anliegen unterstützt und professionell berät.

– Werde Teil dieser Vision und professionalisiere Deinen künstlerischen Auftritt! –

Schickt einfach eine Mail mit Eurem Portfolio und schildert uns in ein paar Sätzen, warum gerade Ihr einer der neuen Künstler im YOURARTBEAT MARKET werden sollt.

Wir freuen uns über Bewerbungen von Künstlern aller Disziplinen und Einblicke in Eure Arbeiten!

Bewerbungen bitte bis zum 31. März 2018 an


pdf open call Deutsch I artconnect I creative city Berlin


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Publ. 01.25.2018

GRUNDWISSEN VR – eine Artikelserie zur Aufklärung des Virtual Reality Phänomens:


 Der vierte Teil der Grundwissen VR – Serie beschäftigt sich mit der Frage, Welche Hardware für ein VR Erlebnis benötigt wird? Wie möglicherweise schon aus dem vorherigen Artikel ersichtlich, unterschiedet man grundsätzlich in zwei VR Headset Typen.

Die erste Variante ist teurer, dafür aber qualitativ besser. Hier wird das VR Headset mit einem Computer oder einer Spielekonsole verbunden. Vorreiter sind hierbei: Die Oculus Rift, die HTC Vive und die Sony Playstation VR (-350€ bis +830€)

Billiger, aber in seiner Qualität natürlich eingeschränkt sind die Smartphone Varianten. Hierbei wird das Smartphone in die Brillenhalterung gesteckt und als Display verwendet. Die gängigen Produkte sind: Die Samsung Gear VR oder die Google Cardboard ( -7€ bis +120€). Während die Samsung Gear VR noch aus einem festen Brillengehäuse besteht, ist die Google Cardboard aus einem Pappe-Material, welches man selbst zum VR Brillengestell zusammenfalten muss. Die Langlebigkeit dieses Modells sei natürlich in Frage gestellt aber bei einem Kostenaufwand von unter 7€ kann man das in Kauf nehmen.

Neben dem gängigen VR Headset, der VR Brille, gibt es noch unzählige VR Erweiterungen, die hauptsächlich im Gaming Bereich Anklang finden. Von Datenhandschuhen, über Geruchs-Aufsätze, bis hin zu einer Lauf-Plattform ist alles möglich. Selbstverständlich wird die schnelle Entwicklung noch einige VR Add-ons hervorbringen aber bereits jetzt steht schon fest: Hinsichtlich Absurdität und Preissegment gibt es keine Grenzen nach oben.


———— Filed under: Allgemein ⁄⁄ Art ⁄⁄ Coding ⁄⁄ Design ⁄⁄ Digital ⁄⁄ Uncategorized ⁄⁄ Virtual Reality

Publ. 01.25.2018

GRUNDWISSEN VR – eine Artikelserie zur Aufklärung des Virtual Reality Phänomens:


 Der fünfte Teil der Grundwissen VR – Serie beschäftigt sich mit der Frage, In welche Bereichen die VR Technologie bereits aktiv eingesetzt wird.?

Einsatz von VR ist bereits jetzt schon sehr vielfältig. Besonders in den Bereichen des Gaming und des Storytellings (Filme) findet die VR Technologie großen Anklang, jedoch wird VR mittlerweile auch in der Medizin & Psychologie, der Architektur, dem Städtebau & dem Interior Design, im Militär- & Sicherheitstraining, aber auch allgemeinen Corporate Trainings (bspw. Maschinenbenutzung) genutzt. Auch der ECommerce, die Bereiche des Design & Marketing, der Tourismus- und allgemeine Eventsektor profitieren vom Einsatz von VR. In den Bereichen der Kreativität, der Kunst und natürlich auch im Museum eröffnet VR neue Türen.

Besondere Entwicklungen und Forschungen gibt es im Bereich Bildung, z.B. in Schulen –schließlich können sämtliche Themenbereich für Bildungszwecke aufbereitet werden.

Immersives Lernen brachte bisher nämlich einige Mehrwerte und Erfolge hervor:

  • Abstrakte und komplexe Inhalte können veranschaulicht und klar vermittelt werden
  • Individuelle Lerngeschwindigkeit
  • Erfahrung am eigenen Leib / first-person-experience
  • Gesteigerte Lernmotivation
  • Gesteigertes Interesse
  • Größere Aufmerksamkeitsspanne
  • Effektiv – gute Lernerfolge


———— Filed under: Allgemein ⁄⁄ Art ⁄⁄ Coding ⁄⁄ Design ⁄⁄ Digital ⁄⁄ Uncategorized ⁄⁄ Virtual Reality

Publ. 01.5.2018

GRUNDWISSEN VR – eine Artikelserie zur Aufklärung des Virtual Reality Phänomens:


Der dritte Teil der Grundwissen VR – Serie beschäftigt sich mit der Frage, Wie funktioniert Virtual Reality eigentlich? Ganz grundsätzlich besteht das VR SYSTEM (bspw. Das Headset) aus dem VR ENGINE. Als zentrale Komponente des VR Systems besteht dieser einerseits aus einer Software, welche die Steuerbefehle erhält und anderseits aus einer großen Datenbank, mit derer Hilfe die Befehle umgesetzt werden.


An diesem Punkt lässt sich allgemein in zwei Methoden unterschieden:

Bei Methode I

ist das VR Headset verbunden mit einer Spielkonsole oder einem Computer. VR Brillen sind verbunden über Spielkonsolen oder Computer, worüber sie das Bildsignal bzw. die Inhalte empfangen können. Diese Bilder / Inhalte werden dann auf dem eingebauten Display angezeigt. Das Display besteht aus zwei Linsen, die sich im Brillengehäuse befinden. Jedes Auge – eine Linse. Damit die Inhalte im Anschluss vom Anwender dreidimensional wahrgenommen werden können, wird vor jeder Linse ein Teilbild angezeigt, welches zuvor von der Software angepasst wurde.

Bei Methode II

wird das eingebaute Display im Brillengehäuse durch das Smartphone Display ersetzt, welches sich in die dafür vorgesehene Brillenhalterung stecken lässt. Geteilt und somit in 3D dargestellt, wird das Bild dann von dafür vorgesehenen Videoplayern oder Apps. Die Kopfbewegungen des Nutzers werden vom System über die Sensorik im Smartphone erkannt, wodurch er sich in der virtuellen Welt umsehen und in Echtzeit bewegen kann.